Naumi celebrates the Festival of Colours in support of Breast Cancer Foundation

One night stay at Naumi Hotels enables us to contribute a little to those less fortunate.

As part of its celebration of Holi, an ancient Hindu festival, also known as the “Festival of Colours” as all ages go into the streets for fun, throwing of powder paint and coloured water to celebrate the victory of ‘good’ over ‘bad’ and also the triumph of devotion to god, Naumi Hotels celebrates the colour ‘Pink’ which symbolises the significant support of Breast Cancer Foundation and its cause. During this playful ‘Festival of Colours’, Naumi Hotels will proudly donate up to SGD$15 for every eligible room stay on 17 March 2014.

It is for the first time that Naumi Hotels is supporting Breast Cancer Foundation to raise funds and awareness for women with breast cancer. “This initiative is for the most vulnerable people in our society. It is important for corporate organisations like us to fulfil our social responsibility by assisting those less fortunate.” Mr Surya Jhunjhnuwala, the Managing Director of the Hind Group shared his sentiments.

Mr Jhunjhnuwala said he was overwhelmed with joy when he heard the free cancer screening for those aged 50 and above sponsored by Singapore Cancer Society in late January this year. “As part of the FIT50 project, we want to make a difference and it is a golden opportunity not to be missed, to share our love, hope and happiness. At the same time, the ability to share a random act of kindness materialises.”

Do what you can to spread the good word of fighting against the big B C. Celebrate Holi, Festival of Colours that empowers us to commit ourselves to good deeds. Dress in FUN & BOLD pinks to draw attention to the cause! Proceeds will benefit the comprehensive Breast Cancer Foundation.

The Holi festival commemorates the victory of good over evil, brought about by the burning and destruction of the demoness named Holika. This was enabled through unwavering devotion to the Hindu god of preservation, Lord Vishnu. Holi is a symbolic commemoration of a legend from Hindu Mythology. The story centres around an arrogant king who resents his son Prahlada worshipping Lord Vishnu. He attempts to kill his son but fails each time. Finally, the king’s sister Holika who is said to be immune to burning, sits with the boy in a huge fire. However, the prince Prahlada emerges unscathed, while his aunt burns to death. Holi commemorates this event from mythology, and huge bonfires are burnt on the eve of Holi as its symbolic representation. Holi is also known as the Festival of Colours. This dates back to early historic period of Lord Krishna (reincarnation of Lord Vishnu). It is believed that Lord Krishna used to celebrate Holi with colours and hence popularized the same.