Carlsberg brought to LIVE “Prosperity Begins with a POP!” this Chinese New Year 2019, wishing consumers an abundance of Prosperity, Happiness, Wealth and Good Luck in vibrant red, green, pink and blue colours across its limited-edition packaging, promotions and campaign activities.
The campaign is officially launched at Hao Xiang Chi Seafood in Pudu Kuala Lumpur, where guests were surprised with various activities, along with a sumptuous dinner treat that creatively pairing Somersby, Kronenburg 1664, Asahi, Carlsberg Smooth Draught, Carlsberg beer and Connor’s into different dishes.
Somersby Oriental Yee Sang 風生水起
Kronenburg 1664 Blanc Lobster Salad 龍騰四海
Carlsberg Smooth Draught Braised Abalone招财进宝
Carlsberg Steamed Estuary Grouper 年年有余
Connor’s Pork Ribs Stew 诸事顺利
As Carlsberg’s “Prosperity Begins With A POP!” campaign carried out across pubs, restaurants, food courts, coffee shops and hypermarkets, experience the true CNY festive cheer as you join the ongoing CNY activities and promotions.
Try your luck at the replicated “Probably The Best CNY Shopping Experience – You Shop, Carlsberg Pays!”booth, where “POP” a giant Carlsberg Smooth Draught can have you stand a chance of winning RM800 worth of groceries all paid for by Carlsberg and beers!
Don’t forget to check your forecast for 2019 on CarlsbergMY’s Facebook page too! Renowned Feng Shui consultant Dato’ Joey Yap will unveil his predictions for the 12 Chinese Zodiac signs in relation to the elements of Prosperity, Happiness, Wealth and Good Luck.
Back by popular demand for the third consecutive year “Probably The Best CNY Shopping Experience” activations will be held at participating supermarkets and hypermarkets on 12, 13, 19, 20, 21, 24, 26 and 27 January 2019. Thus far, 65 winners got lucky at the activations that took place on 30 December, 5 and 6 January winning the Grand Prize of groceries all paid for by Carlsberg!
Own a mahjong set by topping up RM88 when they buy two cartons of Carlsberg or Carlsberg Smooth Draught AND one carton of Somersby (any variant) OR one carton of Kronenbourg 1664 Blanc. Meanwhile, Tesco is giving away FREE mahjong sets when consumers spend RM600 on Carlsberg Malaysia products. “Prosperity Begins With A POP!” campaign is also available at bistros, restaurants and pubs in Malaysia. Enjoy Carlsberg or Carlsberg Smooth Draught in participated F&B outlets to get a deck of playing cards and stand to win a RM100 beer voucher!