Pause and enjoy the little moments of pleasure in life, savour Le Moment with Kronenbourg 1664 – Taste the French Way of Life
These days, life can be so busy that we don’t bother to enjoy the simple pleasures in life. We live a fast paced, demanding lifestyles. Many got buried by back to back meetings, long working hours, stressful tasks that sometimes make them skip precious dinner with families, or communicate less with loved ones.
Is time to take a break, and appreciate those small, beautiful things around you. Imagine leaving work on time and sit in a quiet cafe sipping on Kronenbourg 1664 Blanc, light chatter and a sense of serenity fills the air as the sun sets – a perfect moments to watch the world goes by. This is Le Moment, an extension of Kronenbourg 1664 ” Taste the French Way of Life” ( TTFWOL) campaign, which encourages people to take time off the hectic life, slow down and enjoy.
This idea was brought to life at the recent Le Moment launch held at Caffeiness Cafe, Kampung Pandan KL. During the event, urbanites embraced the lifestyle championed by Kronenbourg 1664, dived into the light and easy rhythm that express all about relaxation and contentment one could hope for.
“Slowing down is a conscious choice, and not always an easy one. But it leads to greater appreciation for life and greater level of happiness. By creating a series of simple indulgences enhanced with emotionally stimulating activities, we hope consumers can try to live in Le Moment, like the French do. After all, your calm mind is the ultimate weapon against your challenges, so just relax and recharge,” said Juliet Yap, Marketing Director of Carlsberg Malaysia.
At the launch, guests were surprised by a flash mob appeared amongst audience, bringing the story of Le Moment to life. A series of activities branched from the thematic message of Le Moment were carried out too.
Besides, a wonderful 2 piece band led by influencer Michelle Leong dialled up the atmosphere while drinkers sipped on refreshing Kronenbourg 1664 Blanc, an exquisite wheat beer of 5% ABV, bursting with aromatic hops and refreshing citrus. Also, GIF photo were captured and converted into fun movie posters at the photo booth , delivering fun experience for guests.
A gimmicky liquid nitrogen refreshments were served too, giving a feast for the senses. Delicious food such as pasta, deep fried squid, smoked duck, etc. were served as guests savoured the brew.
Le Moment does not end here. In championing the little daily happiness, Kronenbourg 1664 will also bring a little bit of magic to offices for those who are unable to attend their outlet level activities. The brand will be throwing 12 office soiress, themed “Pause for Le Monent”, to get friends and colleagues to enjoy Le Moment together, indulge a little and recharge for better productivity.
For more information about Kronenbourg 1664 or upcoming activities throughout the nation, please visit www.facebook.com/KronenbourgMY