To uplift food safety during this pandamic period, Massimo has launched new laser sealed tamper-evident packaging on top of Kwik Lock bread tags for Massimo sandwich loaves. #ChecktheSeal before purchasing.
Since its introduction in 2011, Massimo has become a Malaysian staple, providing wholesome goodness through a variety of bread including Sandwich Load, Sandwich Load with Wheatgerm, 100% Wholemeal Loaf, Fine Wholemeal, Ricco Chocolato Loaf, and Kurma & Milk Loaf.
And as we know, bread bags in Malaysia have traditionally been secured by Kwik Lock bread tags that can be opened and closed, undetected. How can you be certain that the bread in your cart has not been tampered with?
To address the concerns on product safety and integrity that have grown during the latest pandemic, Massimo has recently launched the laser sealed tamper-evident packaging, a major step forward in the commercial bakery industry. The Italian Baker Sdn Bhd, the makers of Massimo, has invested RM1million in this technology from the United States of America to keep its products sealed for safety for you, to help consumers alert any visible alterations to the product. A thoughtful move, in order to uplifts product integrity, food safety and quality assurance.
Each loaf of Massimo Sandwich bread will be packed in tamper-evident bread packaging, sealed for your safety. All you need to do is to #ChecktheSeal before purchasing. If the seal is not intact, pick another Massimo loaf to avoid accidental contamination.
Here’s a guide on how to enjoy wholesome goodness of Massimo sandwich loaves with confidence:
Step 1: Look for your #SealedForSafety Massimo sandwich loaf on the bread rack
Step 2: #CheckTheSeal is intact
Step 3: Purchase with confidence, and enjoy with peace-of-mind
Step 4: To open, break the seal; to close, twist the packaging and attach the Kiwk Lock bread tag
Have a peace of mind while enjoying your Massimo bread!