On the evening of July 27th, 2023, the highly anticipated media launch of “The art of drinking” takes place at the renowned Astor Bar, located at level 2 in The St. Regis Kuala Lumpur. Guests are set to experience the all-new cocktail journey as they are introduced to a captivating journey through the rich heritage of New York’s five historical boroughs: Lower Manhattan, Midtown, Upper Manhattan, East Side, and West Side.
The beginning of “The art of drinking”
The journey of “The art of drinking” begins with the handcrafted Bloody Mary, a cocktail perfected by one of St. Regis New York’s mixologist. The iconic Asam Boi Mary, a unique interpretation of the classic St. Regis Bloody Mary is featured as a welcome drink during the event. This signature cocktail is made with Asam Boi-infused Vodka, bird’s eye chili, and a mix of vegetable and tomato juice, creating a distinct twist that reflects the exquisite flavours of Malaysia.
Pre-event drinks featuring Aberfeldy 12 Year Old
For pre-event drinks, guests may also indulge in classic cocktails like the Old Fashioned and Rob Roy, expertly crafted with the distinguished Aberfeldy 12 Year Old. Renowned for its exceptional quality, Aberfeldy i2 Year Old’s balanced flavour profile and smoothness make it enjoyable neat, on the rocks, or as a base for various whisky cocktails.
Embracing the legacy of the original House of Astor
The St. Regis Kuala Lumpur’s Astor Bar exudes opulence in every aspect, boasting a private art collection, and its furniture adorned with customized saddle-inspired elements pays homage to John Jacob Astor’s favorite sport – polo. To further elevate our guests’ experience to new heights, The St. Regis Kuala Lumpur introduces “The art of drinking” experience originated from The St. Regis New York.
A Ritual Fizz – Lower Manhattan
The birthplace of New York City, once a landmark of industry and bootlegging.
Royal Palladium Fizz – Midtown
Alive with icons and activity, Midtown is said to epitomize the character and class of New York
Duke of Jazz – Upper Manhattan
Renowned as a hub for the affluent and intellectual, home to the world famous museums and prestigious learning institutions.
Roselle’s Julep – East Side
Every corner of the eclectic East Side is stepped the history of Central European migrants, art movements, student activism and counter culture.
Calle Catorce – West Side
Set by the Hudson River, the West Side has many stories to tell from the historic garment district and fast-paced cultural hubs.
This immersive event brings the extraordinary journey to life with a curated collection of handcrafted cocktails, each meticulously created to embody the distinctive essence of New York’s borough.
Apart from experiencing the art of mixology, guests also get to discover Astor Bar’s hidden treasures like the one and only publicly display The Macallan Red Collection in The Macallan M Room, and also admire the captivating art collection such as photograph of Brigitte Bardot by Terry O’Neil as a part of “The art of drinking” experience.
Timeless traditions and signature rituals of The St. Regis
One of the enchanting moments during the event is the unveiling of the St. Regis evening ritual called ‘The Violet Hour’. This ritual symbolises the transition from day to evening, embracing the endless possibilities of the night. The concept is beautifully captured by a quote from the American historian, Bernard Devoto:
“This is the Violet Hour, the hour of hush and wonder when the affections glow and valor is reborn when the shadows deepen along the edge of the forest, and we believe that if we watch carefully, at any moment we may see the unicorn.”
Starting from 28th July, between 7:00PM and 8:00PM daily, all bar guests will be treated to a complimentary Violet Hour Martini to experience the magic of the Violet Hour firsthand. “The art of drinking” menu will also be officially available at Astor Bar from 28th July onwards, featuring a collection of the New York-inspired cocktails.
Violet Hour Martini with No.3 London Dry Gin
No. 3 London Dry Gin is premium gin known for its classic botanical profile which contributes to the overall flavour complexity to the martini. It is recently voted the World’s Best Gin for a fourth time, and the first Gin to win the prestigious ‘Supreme Champion Spirit’ award following a blind taste test at the International Spirits Challenge.
With meticulous attention to detail and commitment to delivering an extraordinary drinking experience, “The art of drinking” experience at Astor Bar promises to transport guests to the heart of New York’s history and culture. From the handcrafted cocktails to the immersive atmosphere, this event is a celebration of the timeless art of mixology and the rich heritage of the St. Regis brand.
Astor Bar, Level 2
The St. Regis Kuala Lumpur
5:00PM – 12:00AM daily
For reservation and enquiries:
Call: +6o3 2727 6696