When we came across Farm Fresh in supermarket dairy shelves couple of years back, we bought a bottle of their yogurt drink. First was because we like the slim, rectangular plastic packaging for no reason. Secondly, non-flavoured yogurt drink is rarely available in the market.
To be honest, we didn’t put much expectation to it that time but to our surprise, it tasted so good that we grew liking over this brand immediately. We began trying out different dairy product from Farm Fresh and by now, we are a loyal Farm Fresh customer, frequently stock up our dairy supply with their fresh milk and yogurt.
If you asked why we enjoy this local brand over imported milk brand which commonly known for having “better quality”, our answer is simple. It is fresh. We can really taste the freshness in Farm Fresh milk, much better than many imported milk.
Farm Fresh practices “Farm to shelf in 48 hours” principle – the key reason that leads to their high scores freshness. Cows in their farm are milked every morning at 5AM and evening at 5PM, also the best times for milking. Once milked, milk is stored below 4°C and transported to Farm Fresh processing plant. Pasteurize and homogenise process are completed on that very day, bottled and sent out to local retailer. Within 2 days, Farm Fresh milk is up on supermarket shelf.
This can never happen for imported milk. Imagine after being processed, milk will be transported from land to port, ship over to Malaysia. After arriving, the milk need to be processed again before sending out to retailer.The transportation time itself has taken up more than two week. Not counting if the milk is frozen, with changes between solid – liquid substance and so forth. Temperature changes in between is crucial too. By the time you open up your milk bottle, how much freshness and nutrition has been compromised? Think twice.
But how Farm Fresh achieves a quality equivalent to milk produced by Australian cow? They import Australian cow to Malaysia!
Instead of importing just milk, Farm Fresh import Australian Holstein Jersey cows to Malaysia, and feed on natural green grass grown at their two farms in Mawai, Johor and Muadzam Shah, Pahang. Each cow is given freedom to roam freely in the farm, no growth hormones. When they are thirsty, they drink spring water in surrounding highlands. Plenty of shelter as night falls. Sometimes they get medicure, and have rice bran and palm kernel meal as nutrition supplement. Big project but definitely an effort that makes Farm Fresh more worthwhile.
Happy cows gives tasty milk. Tasty milk that is processed with no preservatives, no colorings, no foreign substance added, then delivered – all within 48 hours means really fresh, wholesome milk! This is what Farm Fresh milk targeting at!
As mentioned by Founder of Farm Fresh, Mr Loi, “We believe in a simple approach to dairy farming and that when we do these things well, people can taste the difference.? Ya, we feel the difference. So, maybe is time for you stock up natural fresh milk from Farm Fresh too?
Watch this video about how fresh is farm fresh milk and visit their website http://www.farmfresh.com.my
What about you guys? Do you all drink fresh milk like us too? What are the factors that you take in when purchasing or consuming milks? Share with us on your criteria in choosing your milk in the comment sections!