Beer lovers rejoice! Heineken Malaysia Berhad (HEINEKEN Malaysia), the leading brewer in the country, is “brewing” up the best festival this October.
Presenting The Great Brew Fest – a nationwide celebration of great quality brews and craftsmanship, where beer enthusiasts and social drinkers get to enjoy fantastic promotions on HEINEKEN Malaysia’s portfolio of premium international beers, stouts and ciders. Gather your friends and revel in a variety of “hoppy” happenings at The Great Brew Fest and have fun while learning something new about your favourite brews.
Enjoy great value on your favourite brews from 1st October – 10th November nationwide at all participating outlets. Join in the fun brew games and win great giveaways valued at more than RM250,000 in total.
Even more exciting, after years of beer celebrations, this year beer fans will get to experience a limited release festival beer, a Tiger Amber Lager, exclusively brewed for The Great Brew Fest.
Roland Bala, Managing Director of HEINEKEN Malaysia, unveiled the festival beer at The Great Brew Fest kick-off today, saying, “Be it lagers, stouts, ale, ciders or pilsners we have a portfolio of great quality brews for beer fans to enjoy. We recognise that consumers have discerning tastes and are keen to explore new choices. This year we decided to add a festival beer, a limited release Tiger Amber Lager, to the line-up of our already great brews to bring a higher quality experience to all our consumers.”
The limited release Tiger Amber Lager is the first locally brewed amber lager, made possible by the decades of brewing expertise and craftsmanship at HEINEKEN Malaysia. “There’s nothing like having your own locally brewed festival beer to mark the occasion,” added Roland.
Roland officiated the launch with the tapping of the first keg and ceremonial pour to a cheering crowd of beer fans. The limited release Tiger Amber Lager will be available at selected bars. Beer enthusiasts can also sample the festival beer on the “The Great Brew Bus” – a mobile tap bar – in Kuala Lumpur, Ipoh, Penang and Johor Bahru.
Consumers will also be able to own a first-of-its-kind set of the “brew inspired art” limited edition designer mugs, created by HEINEKEN Malaysia in collaboration with some of Malaysia’s most talented and renowned artists: CLOAKWORK, Kenji Chai, Beautiful Machines featuring Sling, Jarold Sng and Lynda (Pink Tattoos). The stunning designs are laser etched on to metallic-coloured mugs, worthy of a collector’s item.
Commenting on the “brew inspired art” feature, Andrew Woon, Sales Director of HEINEKEN Malaysia, explained that the stunning designs depict the craft essence and incorporate lesser-known brew facts where consumers can pick up something new whilst enjoying their favourite brews.
Andrew said, “We want our consumers to also be inspired by the quality and craftsmanship going back hundreds of years for some of our brews, thus encouraging greater appreciation for what is being consumed. As the leading brewer, we are committed to advocate responsible consumption, and this is evident in the consumer experiences brought through our events. All our brews are best enjoyed when consumed responsibly, and this will help elevate the quality of one’s drinking experience.”
Collect your set of limited edition designer mugs with purchase of your favourite brews. Give your best shot in The Great Brew Fest MugShot contest. Rewards include more than 2000 redemption vouchers that entitle you to either a bucket/draught set or a bottle/glass of your favourite brew. To encourage consumers to travel to and fro safely, HEINEKEN Malaysia is also giving out GRAB codes to consumers, valued at RM10 each.
For more information on The Great Brew Fest and to know more on how to be part of the celebration, follow Facebook @TheGreatBrewFest and Instagram @GreatBrewFest_MY.
**Brewmaster’s Notes:
HEINEKEN Malaysia’s Brewmaster describes Tiger Amber Lager as such: “This is the first locally brewed amber lager, a one of a kind style. There’s nothing else on the market like this, and it’s the first time a festival beer has been brewed just for this special occasion. Our Tiger Amber Lager is a 5% ABV beer – a refreshing full flavour lager, with a hint of malty sweetness and hoppy aroma.”
